By Jerome Braun,Lauren Langman
This ebook examines alienation from either a sociological and psychoanalytic point of view, revisiting vintage remedies of the subject (Marx, Simmel, Weber) and exploring its relevance to figuring out post-modern purchaser society. It examines the escapist potentials for solid and for sick in smooth society - these fostered through advertisement pursuits, and people maintained by way of contributors and teams as their kind of resisting alienation.
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Those are fascinating instances for enterprise managers and advertising pros, but the demanding situations imposed by means of ongoing social and technological advancements are daunting. In an age during which dealers can achieve their audiences with higher facility than ever sooner than, companies have by no means been much less in charge of their buyer objectives.
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Extra info for Alienation and the Carnivalization of Society (Routledge Studies in Social and Political Thought)
Alienation and the Carnivalization of Society (Routledge Studies in Social and Political Thought) by Jerome Braun,Lauren Langman